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3D Interactive Car: Discovery Phase
Technical Considerations
PROJECT SUMMARY
The Interactive Car is a 3D, application-level digital experience designed to showcase TE’s automotive capabilities within a single, cohesive platform. A
proof-of-concept
is already in place, demonstrating viability and securing initial stakeholder buy-in.
The project is a
cornerstone of TE’s Automotive CX Transformation
, acting as both a functional product and a storytelling vehicle. It enables TE to communicate and cross-sell solutions at an application level, bringing multiple value drivers together within one intuitive experience.
The proposed
Discovery phase
exists to clearly define scope, user needs, success criteria, timelines and cost before full development. Its role is to establish a shared “North Star”, reduce delivery risk, and ensure alignment across stakeholders.
Once delivered, the Interactive Car can be used as a scalable platform for sales engagement, customer storytelling and internal alignment, with the flexibility to evolve as new use cases and content emerge.
QUESTIONNAIRE PURPOSE
This questionnaire intends to gather macro-level information from key project stakeholders as part of a wider Discovery phase. Any information shared here will be used to help guide this process, and inform key decision points for UI, UX and technical considerations. It doesn't intend to be exhaustive at a micro level, and answers aren't set in stone.
Begin questionnaire
